Does a momentary increase in the targeted product group's sales indicate a successful campaign?
And the actual goals of the campaign were… and the metrics... not to mention outcomes. Did the predefined message reach the right ears and eyes?
So, the sales grew but the input-output ratio, how about it? And we did anticipated campaign's effects to sourcing and warehouse, didn’t we?
Or maybe the products ran short and replenishment arrived late, just maybe.
And you did reach the customers you intended to, using the planned media channels, did you? How about new loyal customers, how many locked up? Or did you just sell the overstock off.
A well drafted campaign plan contains these ones plus several other important questions!
We can contribute your campaign in a way that you can plan, follow and manage material demand and e.g. effect on amount sourced and cost of stock. In addition, sales margins, sales volume and reflections to other products and product groups are to be analysed. Follow-up takes place on net-margin level where the actual profits in euros are displayed for the consecutive actions!